2M+Followers across platforms
1M+Average views per video
60K+Newsletter readers
3-5New short-form videos every week

The toolkit

Ways to reach an audience that respects your brand

Every format sits inside a thoughtful, educational, culturally relevant editorial ecosystem.

01

Short-form video sponsorships

High-performing philosophy videos published 3-5 times per week, averaging over 1 million views, with sponsor integrations that fit the content.

02

Podcast integrations

Weekly long-form conversations with leading thinkers, with a dedicated podcast launching soon.

03

Newsletter advertising

Weekly essays delivered to 60,000+ engaged readers interested in philosophy, psychology, productivity, and culture.

04

Custom creator content with Jonny Thomson

Creator-led branded content and editorial partnerships built around ideas your audience actually cares about.

05

Multi-platform campaigns

Integrated activations across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media.

06

Presenting sponsorships

Premium alignment with the full Mini Philosophy ecosystem, including conversations with guests like Ian McEwan, Rutger Bregman, and Marie Kondo.

Why change

Most ad environments are built for interruption. Your buyers tuned out.

Reaching thoughtful, high-value professionals is hard when the surrounding content is optimized for clicks instead of credibility.

The Mini Philosophy way

  • +A premium editorial environment backed by Big Think, a established educational media publisher
  • +Jonny Thomson, a bestselling author and former Oxford philosophy teacher, leads every integration
  • +One property spanning YouTube, Instagram, Substack, podcasts, and Big Think's owned channels
  • +Sponsorships designed to feel additive to the audience experience rather than interruptive

How it works

From first call to live campaign

A simple route from setup to steady output.

01

Book a call

Tell us your goals, target audience, and the platforms that matter to your campaign.

02

Design the fit

We shape a sponsorship around platform mix, campaign length, deliverables, and custom content needs, with competitive CPMs.

03

Launch across platforms

Your brand appears in videos, newsletters, podcasts, or custom editorial, integrated so it feels additive rather than interruptive.

Options

Customized to your campaign

Pricing is based on platform mix, campaign length, deliverables, and custom content requirements. We offer competitive CPMs to reach Big Think's high-value audience.

Tailored to your goals

Custom sponsorship

A tailored package across video, newsletter, podcast, and editorial formats.

  • + Short-form video sponsorships
  • + Newsletter advertising to 60K+ readers
  • + Podcast integrations
  • + Custom creator content with Jonny Thomson
  • + Multi-platform branded partnerships
  • + Competitive CPMs
Book a call

Answers

What sponsors ask us

What is Mini Philosophy?+

Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.

Who is Jonny Thomson?+

Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher and his books have been translated into 22 languages.

What platforms does Mini Philosophy publish on?+

Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.

What types of sponsorships are available?+

Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, presenting sponsorships, and multi-platform branded partnerships.

What audience does Mini Philosophy reach?+

A highly engaged audience of lifelong learners and intellectually curious professionals interested in philosophy, psychology, learning, productivity, culture, technology, and personal growth. They are early adopters with the means and discernment to act, and they reward brands that respect their intelligence.

Is the content brand-safe?+

Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.

Can sponsors create custom campaigns?+

Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.

Move forward

Put your brand in front of an audience that thinks

Talk with the Mini Philosophy and Big Think team about a sponsorship built around your goals.

Book a call